SEP/PPC Campaigns:

Search Engine Placement (SEP), also known as Pay-per-click (PPC) advertising is available in the sponsored section of most major search engines. The advertising staff at Platinum Click Media will design and place ads for your company in this sponsored section. Search engines such as Google and Yahoo have an auction-based bidding system in which keyword costs can range from a few cents to $20 per click or more in the most competitive industries. Ad design is critical. If you don't know what you are doing, you could easily waste your time and hundreds of dollars per month on ineffective ads. That’s why your PPC advertising and management is best handled by the professionals at Platinum Click Media. We will work with you to define and implement the best keywords and ads to aximize profit, and install tracking tools to measure your Return On Investment (ROI). We offer setup, monthly management, tracking and reporting services.

Features

 Pay on a Pay-per-click (PPC) basis
 Receive traffic from major search engines such as Yahoo, Google, AOL, MSN, Ask, AltaVista, FAST and LookSmart
 Keyword research and recommendations
 Account setup, including the writing of Titles and Descriptions
 Training for 24/7 access or for those who prefer doing their own Web management
 Tracking code installations on your website
 Weekly or monthly maintenance and management
 Weekly or monthly reports

Pricing

The pricing varies depending on the number of keywords and which search engines you pick. There is an initial setup fee and a monthly fee that starts 30 days from your sign-up date. Additional monthly deposits will be required for each engine to cover your PPC charges. You can set your own budget, but generally we recommend spending a minimum of $200-$500 a month. PPC minimum rates vary from engine to engine. Yahoo Search Marketing starts at 10 cents per click, Google starts at 5 cents per click (higher for most keywords), LookSmart starts at 15 cents per click and so on. We will work with you to recommend the maximum monthly expenditure for each keyword.