Search Engine Optimization (SEO)
Initial Consultation & Keywords
Unfortunately many websites are designed and published without any thought toward search engine optimization. For companies with pre-existing websites, as the first step of SEO, an analyst from Platinum Click Media will review your website and identify which areas need optimization to make the website more search engine friendly. Many websites have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed. In addition, we will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.
Platinum Click Media will create content for your website that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our staff will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create. For websites with very little current content or a greater degree of industry competition, we can also write original, 250 to 600-word articles which are keyword rich and related to your products or services. The articles can then be posted on your website to increase its content and relevance to search engines.
Our optimization engineers are well-experienced Web developers and programmers who have knowledge of all kinds of website technologies such as PHP, ASP, JSP, ColdFusion, etc. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. This process will include creating or modifying meta tags, title tags, alt image tags, internal linking structures, site maps, duplicate content, flash content, session ID problems, dynamic content and shopping carts.
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo and MSN. We will also submit your website to fee-based directories such as Yahoo Directory, Business.com, Best of The Web, GoGuides, and others. We will also manually “hand submit” your website to 150 to 300 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
The SEO improvement process takes some time, so we ensure you are kept in the loop along the way. Before we begin SEO work on your website we will provide a baseline ranking report to show you how your site ranks prior to optimization. After the process has begun additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure things are moving on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting.
Content Writing
Website Optimization
Link Development
• One-way links from directories and other related sites
• Reciprocal link exchanges with related sites
• Fee-based directory submissions
We may also offer the following services on a case-by-case basis:
• Article writing and submission to article directories
• Blog postings and/or creation
• Press release writing and submissions
• Social Media Optimization (SMO) and postings